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Who’s on the Total Retail Staff?


It’s always useful to know the names behind the name, am I right? You know, everything you hear about or read about was said or written by someone, some other human person or in many cases persons. I mean, it’s not The Washington Post you’re reading, it’s the writers and the editors and the brains behind the output. This is true for everything, even if some things (i.e., The Post) produce output more worth lending credibility to than other things (e.g., websites about alien abduction stories). They all come to us from other people.

 

So when I read a business-oriented site like Total Retail and I see articles bylined “by the Total Retail Staff” like at https://www.mytotalretail.com/article/top-50-retailers-profitability and https://www.mytotalretail.com/longform/retailer-of-the-year-barry-beck-bluemercury/ and https://www.mytotalretail.com/article/top-women-in-retail-2018-liza-landsman-president-jet-com, I like to find out just exactly who that is, how long they’ve been doing it, and what else they’ve done or do. Journalists can be eclectic; good journalists are curious.

 

So, I looked up the people behind the masthead at Total Retail and here’s who I found (at https://www.mytotalretail.com/editorial-staff):

Melissa Campanelli (https://www.linkedin.com/in/melissacampanelli) - Editor-in-Chief and Editorial Content Director (also a co-founder of the publication’s Women in Retail Leadership Circle) - been with TR since 2009 - example work: https://www.mytotalretail.com/article/report-walmart-appoints-new-store-no-8-head

 

Joe Keenan (https://www.linkedin.com/in/joe-keenan-20b54b23) - Executive Editor, Editor of Total Retail Report e-newsletter, Host of Total Retail Talks podcast - been with TR since 2015 - example work: https://www.mytotalretail.com/article/search-engine-optimization-web-video-viral-marketing-social-marketing-drive-growth-steve-spangler-science

 

Kristina Stidham (https://muckrack.com/kristina-stidham) - Associate Content Editor, Digital Media Editor (recent college graduate - Temple ’18, Multimedia Production and International Communication - example work: https://www.mytotalretail.com/article/abercrombie-fitch-to-close-3-flagship-stores-amid-weak-sales

 

There are a smattering of guest bloggers and contributing writers from the business and retail worlds, such as Jim Shea and Greg Petro. But the editorial and journalistic heavy lifting is being done by those three, most likely. It’s useful to know who’s behind whatever you see and hear. For more source you may click Barry Beck.





 
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